Business Author Matthew E. May Praises In-N-Out

Matthew E. May — Pepperdine Business School professor and author of the books “In Pursuit of Elegance: Why the Best Ideas Have Something Missing” and “The Elegant Solution: Toyota’s Formula for Mastering Innovation” — praises In-N-Out in the latest LeanBlog.org video podcast.

May uses the infamous fade-to-black ending of “The Sopranos” to illustrate the notion of how “what isn’t there can sometimes be more powerful and trump what is there” and then goes on to claim In-N-Out’s secret menu and slow expansion work the same way.

Check out the video above. The In-N-Out talk begins around four minutes in.

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Tags: In-N-Out, Matthew E. May, Secret Menu